Anana awarded Social-Engagement Contract

to deploy Social Media Solution to Tier 1 Operator

July 7th 2011
Anana Ltd announces the award of a contract to design, deploy and deliver a Social-Engagement platform based on Genesys 8.1 eServices Social Engagement for a Tier 1 Operator in the EMEA region.

"Anana has been spearheading the discovery and exploration of Social CRM in the Enterprise Contact Centre with vigour over the last couple of months" said Dave Tidwell, COO. He continues "It is an ongoing and recurrent theme in Client and Customer briefings in the Anana Briefing Centre and forms as much as 40-50% of the workshop interest and focus.  We are especially excited by this recognition of Anana thought leadership as being one of the first ever Genesys Value Added Resellers or Systems Integrators Globally to take concept to reality with the capabilities of Genesys eService Social Engagement. Not only that, but we've already extended its shipping capabilities with powerful functions like Social Influence scoring [based on KLOUT for example] as part of routing and targetting strategies in the modern multi-channel Contact Centre"

For various reasons the client cannot be identified at this time, but it is not within the United Kingdom. More details to follow as they mature.  This is the second of two such awards to Anana in the last month.  Details of both will be published as they reach relevant milestones.

Several detailed explorations of Social Engagement in the Contact Centre theme is posted in the Anana Team Blogs here

NOTE :: Anana has fully deployed Social-Engagement for Twitter and Facebook integration on its Genesys based Anana Briefing Centre (2000 Customer Service Seats capability) and it is readily demonstrable at the your convenience. Please contact Anana to arrange your own briefing/workshop to see Social CRM in action.