Anana wins second Social-Engagement Contract

to deploy Social Media Solution to Tier 1 Operator

July 7th 2011
Anana Ltd announces the award of another contract to design, deploy and deliver a Social-Engagement platform based on Genesys 8.1 eServices Social Engagement for a Tier 1 Operator in the EMEA region.  This is the second such award to Anana in as many weeks.

"We are amazed but not surprised by the huge interest in Social Engagement in the Enterprise Contact Centre" said Dave Tidwell, COO. He continues "I recently indicated that it is an ongoing and recurrent theme in Client and Customer briefings in the Anana Briefing Centre and forms as much as 40-50% of the workshop interest and focus.  But these Workshops and Explorations are turning into real business and we are delighted to be leading the way. Our investment in staff, skills and resources to actively embrace these leading themes in Customer Experience Management and the Reduction of Customer Effort are reflected in contracts. We have been extremely well supported by Genesys in our efforts with Social Media and eServices as a whole and we're both delighted by this progress"

For various reasons the client cannot be identified at this time, but it is within the United Kingdom. More details to follow as they mature.  This is the second of two such awards to Anana in the last month.  Details of both, indlucing Case Studies will be published as they reach relevant milestones.

Several detailed explorations of Social Engagement in the Contact Centre theme is posted in the Anana Team Blogs here

NOTE :: Anana has fully deployed Social-Engagement for Twitter and Facebook integration on its Genesys based Anana Briefing Centre (2000 Customer Service Seats capability) and it is readily demonstrable at the your convenience. Please contact Anana to arrange your own briefing/workshop to see Social CRM in action.