Intelligent Dial Tone solutions from Anana add 'intelligence' and 'awareness' to carrier networks.  By carefully and very precisely engineering knowledge of a callers preferences, location, status and presence it is possible to use what a carrier knows about its caller to manifestly impact the experience of using the network.  For example, if the user is typically a network user in a specific location, for example, Leeds, and is suddenly found to be active in the Nottingham area, then it is possible to offer the subscriber value added content that is now sensitive to this change in location;

For example, "Would you like a list of the top 20 restaurants in Nottingham?" or discount coupons for local amenities or facilities that have a tactical market relationship with the Service Provider.

The concept of using what you know about a caller in real time effectively turns the users identity into their service profile, allowing the experience that they want to enjoy to be easily accessible by simply picking up the telephone!  The network itself is in a constant state of readiness for its more traditional role to lend voice and data connections, but the carriers typical remit ends directly after the target number is dialled by the subscriber.  Anana intelligent dial-tone applications use existing core network assets, like Home Location Register (HLR), Visitor Location Register (VLR), Payment Systems, Billing Systems, Location Based Service Platforms and many other 'building blocks" like Content Management Systems (CMS) or databases together to provide a rich and immersive experience for each user on the network.  The Carrier is free to choose how to manifest the experience, or what should be offered and when (offer management at the application level).

Extreme uses of this technology include the concept of Network Concierge. A personalised and virtualised assistant that is driven by subscriber profiles to act as an aide to all facets of products and service available on the network. Everything from Voice Activated Dialling, to Network embedded Address Book, Friends and Family registries, links to external content or applications like social-networking (Twitter, Facebook et al) so that the very mundane process of picking up a handset and 'opening a line' to the outside world is immediately reacted to by the concierge who offers elaborate and immersive 'things to do' right at the dial tone. Set up a conference call by adding attendees by name..."Set up a Conference Call please, invite Mum on her Mobile and Dave at his Office...." or the network answers the dial-tone request with "You have £7.00 of credit left on your line. I will remind you again at £2.00, or say top-up at any-time to add minutes"...and then decay into normal dial-tone waiting for the caller to continue their previous interaction.

A common building block of these types of solutions uses the Alcatel-Lucent Subscriber Data Management Suite of products; that not only provide the detailed interfaces to each of the underlying carrier network building blocks but also collates, centralises and manages user profiles, preferences and schema's in a single unified platform based view of not only the network; but each subscriber thereon.  Anana uses these technologies alongside Network Speech Solutions, advanced web application technology and standards based interfaces and signalling technology to change the very essence of the telephone network itself.